Results That Speak for Themselves

Objective: Drive online sales with Facebook & Instagram Ads

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The Challenge:
A beauty e-commerce brand selling hair extensions, makeup, and apparel was struggling with high costs and poor performance. Budget was being wasted on low-quality audiences and ad sets that weren’t converting.

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The Solution:
I completely restructured the Meta Ads campaigns — refining targeting, tightening ad copy, testing new creative, and aligning landing pages with buyer intent. By focusing on the right audience, we eliminated wasted spend and increased relevance.

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The Results:
The cost per conversion dropped to £5, while maintaining an average order value of £43, creating a highly profitable ROI. The client was thrilled with the results and has since scaled their Meta ad investment.

Objective: Increase online sales and traffic

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The Challenge:
This online retailer wanted to boost sales of puzzles, wall planners, and maps, but previous campaigns weren’t driving growth. The existing strategy lacked focus on high-intent customers and product-led targeting.

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The Solution:
I launched new Google Ads campaigns using both search and shopping formats, targeting high-intent keywords and highlighting the store’s unique products. This approach drove engaged, purchase-ready traffic straight to their best-selling collections.

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The Results:
Sales and traffic grew significantly, allowing the client to confidently expand their product range and increase ad spend. A well-structured, performance-driven campaign transformed their results.

Objective: Generate client enquiries and staff recruitment leads

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The Challenge:
A care home provider was struggling to generate leads for at-home care services. Traditional marketing wasn’t reaching the right audience - people actively searching for care solutions for themselves or loved ones.

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The Solution:
I implemented targeted Google Ads search campaigns built around relevant, high-intent keywords and compelling ad copy. By focusing on the needs of families seeking quality care, the campaign delivered a clear and powerful message at the moment of intent.

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The Results:
The campaign generated a significant uplift in lead enquiries at a lower cost per lead. This targeted approach helped the provider grow their client base and staff pipeline, proving the value of a focused, data-driven strategy.