George Miller
Paid Media Specialist
Phone:
Email:
Location
Based in the UK and working within UK hours.
Company Details
New Austin LTD - 11069453
A Bit About Me
The story behind the ads is simple, I love what I do. I’m a seasoned Google Ads specialist with a genuine passion for paid media and performance marketing. Over the years, I’ve had the privilege of working with businesses of all shapes and sizes, from ambitious start-ups here in the UK to established brands around the world. That variety has sharpened my strategic edge and deepened my understanding of how different markets move.
What drives me is delivering meaningful results. I combine data-led strategy, smart optimisation, and precise targeting to help businesses grow with confidence. The digital landscape never stands still, and neither do I. My approach evolves with every campaign, ensuring my clients stay ahead of the curve and make every pound of their ad spend count.
Experience
PPC Executive - Key Digital Agency Ltd - 2018 - 2020
Digital Marketing Executive - Map Marketing Ltd - 2020 - 2021
Paid Media Manager - The Growth Alliance - 2021 - 2023
Paid Media Manager - The Organic Agency - 2021 - 2023
Paid Media Specialist - Juno Ecommerce (Tryzens Limited - 2021 - 2023
Freelance Paid Media Specialist - 2025+
Worked across PPC and SEO for a portfolio of clients at a small digital agency, leading campaign strategy, execution, and performance optimisation.
Led PPC strategy and optimisation across Google, Amazon, Bing, and Facebook for multiple e-commerce brands, while enhancing on-site performance and SEO visibility.
Managed PPC and paid social campaigns across Google, Bing, and Facebook for multiple clients, shaping strategy, creative, and reporting to drive performance.
Led paid media strategy and execution for a range of agency clients, developing full-funnel campaigns across Google, Meta, LinkedIn and programmatic platforms. Delivered in-depth performance reporting and audience insights to optimise spend and drive growth. A standout success was a campaign for a mid-sized SaaS company, which increased CTR by 21% and reduced both CPC and CPL through refined targeting and tailored ad copy.
In this role, I oversee the planning and optimisation of paid media campaigns for a diverse mix of B2B and B2C brands, as well as Juno’s own internal marketing. I develop tailored full-funnel strategies, execute campaigns across major ad platforms, and provide actionable reporting to guide future growth.
I also take ownership of advanced analytics and tracking implementation, including GA4 configuration and Shopify pixel setups, ensuring clean, reliable data across every campaign. This strategic and technical approach allows me to drive both lead generation and brand growth while maximising return on ad spend.
In April, I made the decision to go fully freelance as a Paid Media Specialist — and I couldn’t be happier with the results so far. Working directly with clients allows me to build genuine one-to-one partnerships and see the real impact my campaigns have on their business goals.
Start Turning Clicks Into Customers
Send a quick message and I’ll get back to you as soon as possible.
+44 744 864 0864
